Black Joy

Black Friday Deals: Shop Black. Shop small. Spread the wealth | Black Joy – November 25, 2022

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Hope y’all woke up from your Thanksgiving coma in time to catch a deal or two. 👀

It’s OK if you indulged in that snooze button a little too much. We gotcha covered with our Blackity Black Friday database featuring a variety of deals from Black-owned businesses offering doula services, Black art, candles and more.

The holidays are an important time for Black businesses considering they are less likely to get the proper capital needed for startup costs. So I’m gonna keep this intro short and get right into it.

Let’s spread the wealth together by sharing this newsletter with your friends and fam.

– Starr

The magic of memory

‘Twas the month before Christmas, but all the through the year

Sunny and Ted spreads Black joy and good cheer

Sunny and Ted, home of the “Cocoa Santa Mug,” is becoming the go-to place for Black and brown holiday ware. We’re talking Mr. and Mrs. Claus mugs in shades of “honey,” “caramel,” and “chocolate.” Adorable Santa pillows for those cozy winter mornings. The shop’s Nutcracker collection is sure to give your holiday spread a whimsical touch.

These goods are more than knickknacks coated in melanin. Jasmine Williams, a 32-year-old mother of two, started the company with a heartwarming intention: to create a better world through diversity and representation for her sons, 19-month-old Sunday (Sunny) and 4-year-old Theodore (Ted).

Jasmine is the type of person who hears jingle bells year-round and puts her Christmas tree up after Halloween. Born in San Diego into a Navy family, Christmas was one of the few times of the year when Jasmine’s father was free from long shifts. Her family took advantage of that time to celebrate together. Now a Navy spouse, Jasmine and her husband are continuing the tradition with their own family by creating moments full of love, comforting food and warmth during the holidays.

“The warmth of Christmas comes from memory making,” she said. “It’s the storytelling, the laughter and just the inherent Black joy that we have. It’s magnified during the Christmas season because we’re together.”

Read more on our site about Jasmine’s mission of making heirloom-quality goods for Black and brown families.

What’s in your bag?

Now that you’ve had a chance to peek at some deals and hear from one of our featured entrepreneurs, here are a few Black-owned items I am eyeing this year:

✨ Listen, one of my little cousins (or myself) is about to be blessed with a Healthy Roots Doll. Designed to help girls admire their crown of curls and coils, these dolls have a head full of specially designed fibers that function like real hair. Thanks to this technology, your doll will be looking cute with some box braids, twists, a wash n’ go – the sky’s the limit. You can use real hair care products, too.

Hoam Candle Co. sells luxury in a jar. Derek Matthews, a native Birmingham, Ala., started the company after moving to Atlanta to make a new life for himself. I have gifted so many people Derek’s candles since I wrote a story about Hoam Candle Co. earlier this year. I promise you won’t find room-filing scents like this in Bath and Body Works.

If you’re more into the finer things in life, check out our social media reporter Daric’s Instagram roundup of Black-owned luxury items.

Stitch a story for generations

Earlier this week, our social media producer MacKenzie reminded us that we come from a long lineage of griots. Our storytelling game is unmatched. It don’t matter the medium: oration, dance, music, you name it.

MacKenzie guided us through the archival ability of quilting. You can check out that project on our Instagram. Here’s a quote from journalist Imani Bashir.

Spread the Black dollars and the Black joy! See y’all next time!

Jonece Starr Dunigan

Jonece Starr Dunigan |

Jonece Starr Dunigan (She/her/hers) is a journalist who gives the microphone to communities that are often ignored by mainstream media. Guided by empathy, her reporting centers the stories, movement work and voices of Black, brown and queer people. Her writing strives to amplify and empower readers instead of exploiting them of their traumas.

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